If your GTM engine depends on heroics, it isn’t built yet.
I design and ship the infrastructure layer that makes execution consistent, measurable, and compounding.
When GTM Infrastructure is Missing
- It’s hard to tell how “real” pipeline actually is
- Playbooks exist, but rules aren’t enforced
- Routing depends on who sees the signal
- High-intent accounts slip because actions aren’t deterministic
- Signals are siloed inside tools (CRM, ads, enrichment, engagement), but nothing ties them together
- CRM fields get updated to keep reporting clean, not to drive action
- Learning never gets compounded
- Outbound, ads, and sales operate in parallel – not as a system
The Systems
Signal → State → Action → Feedback
Deterministic Signal Routing Engine
A unified signal ingestion and routing layer that enforces deterministic next steps across inbound, outbound, and lifecycle motion.
- Reduced lead response lag by 30-50%
- Eliminated manual Slack-based routing decisions
- Standardized lead state transitions across teams
- Increased follow-up consistency on high-intent accounts
- Clear visibility into what triggered each routing action
- Replaced reactive prioritization with enforced logic
Autonomous Ads Ops
A deterministic rules engine with budget reallocation based on defined thresholds, automated pause/scale logic, and a comprehensive audit trail.
- Reduced manual review time by half each week
- Response to performance swings in minutes to hours instead of weekly cycles
- Eliminated inconsistent “gut-based” budget shifts
- Clear traceability on what rule triggered what change
- Compounding learning across campaigns
Relationship Intelligence System
Explicit relationship state transitions, momentum scoring tied to real engagement, and triggered CRM updates with deterministic follow-up logic.
- Increased follow up consistency across high-value accounts
- Surfaced stalled deals 1-2 weeks earlier on average
- Reduced reliance on memory and manual reminders
- Clear visibility into relationship momentum
- Standardized relationship movement definitions
ICP Reality Engine
Closed-loop ICP scoring based on real closed-won data, segment-level performance comparison, and feedback from revenue outcomes back into targeting logic.
- Identified 20-30% of spend targeting low-converting segments
- Improved alignment between ads, outbound, and sales targeting
- Clear segmentation grounded in revenue truth, not slide decks
- Continuous refinement vs quarterly revisiting
Revenue Control Plane Demo Coming Soon
Revenue Control Plane
A capital allocation and growth modeling layer connecting acquisition cost, LTV, churn, and pipeline state into a single control framework.
- Channel-level capital efficiency modeling
- Configurable degradation and churn dynamics
- Multi-channel acquisition simulation
- Runway visibility tied directly to pipeline health
Meet Brent Lantzy
I build the GTM infrastructure most companies try to operate without.
My work sits at the layer beneath campaigns, dashboards, and headcount – the logic that determines what happens next when a signal hits your system.
I’ve worked across revenue operations, analytics, and system design, but the consistent thread is owning the engine. Taking the judgment-heavy decisions that currently live in meetings, Slack threads, and rep intuition and encoding those into enforceable, measurable infrastructure.
I don’t sell tools. I don’t resell platforms. I design deterministic layers inside your stack. Routing logic. Optimization rules. State transitions. Things that make execution consistent and visible.
This is hands-on architecture. I map how decisions actually get made, where friction shows up, and where the logic breaks. Then I build systems that run without constant executive oversight.
The outcome is control, clear next actions, and infrastructure that compounds instead of resets.
Start the Build Conversation
This is a focused conversation about your GTM infrastructure. What’s working, where the logic breaks, and whether a deterministic build layer makes sense. If there’s a fit, I’ll outline what the first module would look like and what it would replace.
| What you’ll get | A direct assessment of your current GTM workflow, where signal-to-action breaks down, and what a first infrastructure module would realistically change. |
| Who should join: | CROs, Heads of Revenue, CMOs, Heads of Growth, and senior operators who currently carry routing, prioritization, and oversight in their heads. |
| No prep required. | No slides. No exports. No polished narrative. We’ll work from how the week actually feels — where things stall, slip, or depend on attention. |
| Prefer email? | If scheduling isn’t ideal: brent@brentlantzy.com |
Growth shouldn’t depend on heroics. It should run on logic.